
✦
Léa Morales-Chanard

2bTANNED
EMAIL DESIGN ✦ ECOM ✦ PACKAGING
Goal
Create automatic flows and weekly emails based on releases, events and promotions that attract customers and prospects to the website and to build a loyal base with said customers. Create packaging through the brand's visual pivot that aligns more with new direction: slicker, more premium, expanding their range of products.
Result
Email conversions and newsletter reach have increased, along with global conversions, and branding has become more sustainable, consistent and recognisable. Packaging projects coming soon, in production process
Tools
Klaviyo, Adobe Suite (Photoshop, After effects, InDesign, Illustrator), Shopify, Wix
2bTANNED
EMAIL DESIGN ✦ ECOM ✦ PACKAGING
Buts
Création de flow automatisés et d'emails hebdomadaires autour d'événements de la marquue, de promotions et de campagnes, afin de construire une base loyale de clients touut en raffinant l'image de la marque au travers de sa charte graphique. Packaging en cours de production!
Résultats
Les conversions email ont augmenté, ainsi que la base Newsletter!
Outils
Klaviyo, Suite Adobe, Shopify, Wix



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